Twilla is the Founder, President and CEO of Lynette Create and Innovate. Twilla leads the overall vision and strategy, brings together experts and teams across all disciplines to offer expertise and nurtures relationships across all LCI pillars. As a former Executive of a Fortune 1 company, her mission is to use her talents to offer creative and diverse strategies based on her 25 plus years of experience in the retail sector. As a transplant to NWA, former Southern California resident and lover of all things LA Sports and real estate, Twilla’s goal is to immerse herself into her community and grow relationships. When she isn’t working, she enjoys traveling, spending time working on her house, and watching sports and reality TV.